Asingo Proscovia is a modern fashion designer with ambition. She has a diverse clientele, from corporate to unemployed people who have taste for fashion. When her father passed away, she was just in primary two! A last born in a family of five children, life seemed uncertain then. Her mother was devastated and could only manage to provide the daily meal. Luckily for her and the sister whom she followed, Reachout HIV and AIDS initiative Mbuya… swang into the rescue. When she was in primary three, their education needs were sorted out through the education plan [operation school fees] for vulnerable children who were affected by the scourge.
For that reason, they managed to study comfortably until they attained= a professional qualification. Today, Asingo runs her own fashion business dubbed Singo Couture. Asingo can do a variety of fabric demands ranging from; ladies wear to gentlemen’s clothing, children and even interior designing. Asingo’s business journey started in a partnership with her elder sister, Amolo Betty, who is also in the same trade, both of whom are beneficiaries of the operation school fees program from Reachout.
However, because of the diverse interest, she decided to go about her ambitions on her own. During her final year of study, she came into contact with Brenda Baraka, a popular fashion brand in the city where she did her internship and was later employed for five years because of her creative abilities. “I worked for five years with Brenda Baraka, then I decided to start my own business,” she says. Those five years were enough for her to gain the necessary experience in dealing with people who demanded intricate lines on their fabrics as far as fashion and design is concerned. Her fashion store is set with mainly colourful clothing materials to attract potential customers.
She has acquired high tech sewing machines, which enable her to complete a client’s demand in record time. When the writer visited her at her workshop, she was putting final touches to a wedding gown for a soon to be bride. The ease with which she was doing the knitting and measurements is a manifest that she has mastered the trade.
The young but enterprising designer says, business has slowed down because of the COVID-19 pandemic. During the lockdown, she was unable to work completely. Even when operations commenced, she was trading way below expectation.
However, she is not complaining about the setbacks because she knows she will recover from the missed many chances during the lockdown: business is picking up now that the government is relaxing the lockdown. Actually, she thinks demand is currently overwhelming in the industry.
Her plan, like every other entrepreneur, is to grow into a big brand name, which delivers high-quality designs in the fashion world.
“My message to the young girls out there is to stay in school and do what they want at heart when they reach university or any institute, because it all starts with passion. And they shouldn’t give in to peer pressure.”
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